Who Am I
Finding Inspiration in Every Turn
I’m Vicki Ostendorf — fitness professional, endurance athlete, entrepreneur, coach, speaker, and survivor. I’ve built multiple businesses from the ground up, completed an Ironman on a fat tire bike, and stayed standing through cancer, a broken back, and the chaos of entrepreneurship during a pandemic.
I don’t just talk about resilience — I live it.
Through The Athlete Lab, my transformation programs, and motivational speaking, I help people stop playing small, reclaim their health, and build unshakable strength — inside and out.
I believe in clean eating, bold goals, and choosing your hard.
I’m here to help you stop waiting and start becoming the person you know you’re meant to be.
My Passion
My passion is helping people unlock their full potential — physically, mentally, and emotionally.
Through Rocket Racing, I bring athletes together in a powerful community built on grit, growth, and shared goals.
With TriFitness Coaching and Ironman Coaching, I guide endurance athletes to go further than they ever thought possible — whether it’s crossing their first finish line or chasing a personal record.
And inside The Athlete Lab, I help everyday people transform their bodies, minds, and lives through strength training, clean nutrition, and real accountability.
Each business has its own heartbeat, but they all exist for one reason:
To help you rise, overcome, and become unstoppable.
